The Movement 

Full Figured women are body shamed daily. This affects their confidence and brings them down.

To overcome these insecurities, women hide their bodies behind their hair.

And when her hair drops, so does her confidence.

#HoldItHigh is a movement that encourages women to fight body shaming. To stand tall and proud. To embrace their natural curves.

This movement asks women to simply tie up their hair as a symbol of confidence.

When the world weighs you down #HoldItHigh

After all, every woman deserves to get the right physical support to feel confident in her own skin.


Now available at amanté boutiques, Racecourse Mall Colombo 07, Kandy City Center, Double XL, ODEL Ward Place & Cool Planet Colombo 05 

Spread The Message

Help us share our message and encourage women to be comfortable in their bodies.

Hear from Our Band of Confidence

"Well done girls! Love the campaign."

Joann Nair - Senior Manager Digital Marketing Loops Solutions

"A great new movement by Ultimo, to say NO to body shaming #HoldItHigh"

Shanuki De Alwis - General Manager Vision1

"Finally! A brand for full figure women in Sri Lanka. "

Melissa Dharmadasa - Founder Bakes by Bella  

"Body shaming has become so common that we turn a blind eye. Now it's time to fight against it."

Jessica Fernando - Founder Scarlet Cat

"Love the concept.#HoldItHigh ladies"

Jade Jiggens - Dancer

"Confidence is important! And body shaming ruins your confidence. So be strong and confident always"

Indulekha Nanayakkara - Entrepreneur 

"Body shaming in SL is a real issue and  we need to take a stand against it."

Dhara Gunawardene - Food Blogger

"Be confident and love your body"

Yazmin Yousuf- Radio Personality

"Love your body, its the only one you've got" 

Ovandi Rajaguru - Senior Associate Sysco Labs  

Saba Qureshi
Head of Design speaks on the design and development process behind Ultimo
The Influencers 
The women forming our band of confidence. 

Jo & Ovandi
Confident women aren't afraid to flaunt their curves.
The Ultimo Range 

Search our store