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About Us

Founded by Michelle Mone OBE in 1996, the Ultimo brand is built on a strong heritage of quality craftsmanship with rigorous attention to detail, ensuring we keep comfort, support, and innovation at the centre of everything we do. Ultimo is now owned by MAS, pioneers of innovation and one of the world’s biggest producers of intimate apparel.

We strive to understand the specific intimate wear requirements of full figure women and offer her solutions that provide the optimum level of comfort & support. We are committed to delivering beautifully designed, expertly crafted full figure lingerie for every occasion in cup sizes starting from C going up to DD.

Ultimo product range is divided into collections under Smoothing, Support, Comfort & Solutions. This enables the consumer to easily identify the garments that best offer the solutions she requires for her body type. All Ultimo styles are made with ultra-soft fabrics and pillow hook & eyes offering her comfort throughout the day.

Today Ultimo is a part of MAS Brands which is a subsidiary of MAS Holdings, South Asia’s largest supplier of niche market intimate wear. The brand embodies 25 years of excellence held by the conglomerate in lingerie manufacturing.

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